For me, being relatable is connecting with others. And with social media it’s connecting with others on an emotional level. I would be absurd to think that if I post a picture on instagram, people should just magically connect with me. No, it takes skills and practice. For example, think of a time when you read a caption or saw an image that described your situation perfectly. How did you react? Did you feel a connection? Below, I am sharing three ways to be more relatable to your audience on social media.
1) Know Who You Are Serving—basically know who your audience is and add realistic value to their lives. Look at your analytics to see the percentage of male to female ratio. Where is majority of your audience located? How old is your audience? These and some others are major questions to ask yourself. Then…give your audience what they want. Not sure on what I mean? Go back to your old posts and see which ones performed well and re-create similar content. Yes, I know most of you will have this attitude of posting what you want. And that is fine.. but remember, your audience is who is going to build you.
