How To Celebrate Black History Month On Social Media

During Black History Month, we celebrate the accomplishments, history and influence of the black community. I was compelled to write this post because now that we are home more and it’s a new year, it’s imperative for brands and creators to go further than a MLK quote. (not saying that there is anything wrong with that) And not to mention, 2020’s socioeconomic climate was an incredibly moving moment in the U.S. I feel that right now is the perfect chance to amplify voices while educating your audience, encouraging black creators to want to create more, focus on businesses advancing, and advocate for change.

So lets talk about how we can accomplish this:

1) Celebrate Black History All Year: Black History is more than a moment. To avoid being labeled as opportunistic, brands should prioritize black culture in everything that they do. Campaigns that are geared towards the celebration of the black community should provide value while being authentic, and empathetic.

2) Spotlight Creators and Q&As: By showcasing black creators, black-owned businesses and black-owned brands in your industry this can be a great way to introduce your audience to people and businesses that they can support.

There are so many ways to do so. A great idea is to host a virtual (of course) Q&A event either on IG live, facebook, Zoom…. with a Black creator in your industry. 

For example,  Adobe is giving black creators a chance to share their stories.

View this post on Instagram

A post shared by Adobe (@adobe)

**Also, please value creators time and expertise by offering to work with a budget. Free products can’t pay the bills. This is important.

3) Use Your Platform To Amplify People or Organizations: Most brands' social media channels have lots of followers, which makes this an excellent opportunity for brands to use their channels to highlight organizations, individuals, and others who fit within their value system. For example, YouTube has committed to amplifying black creators and highlighting injustice with lots of initiatives. According to YouTube CEO Susan Wojcicki, YouTube has over 2 billion users, and has created a multiyear $100 million dollar fund dedicated to “amplifying and developing the voices of black creators and artists and their stories”. This includes a series of roundtables, conversations and more that highlight black creators while raising money. Way to go YouTube!

4) Share History Facts of Black Inventors/Innovators/Designers: This is fun as you can choose people who are not that popular to the mainstream. This can be done on any social media platform as well as your website Also, this is an introspective way to get your audience to stick around and want to see more creativity from you. For example, if you’re a fashion brand—how about highlighting Ann Lowe who was a fashion designer and best known for designing Jackie Kennedy's wedding gown.

Or highlight an impeccable author/poet like Alexandra Elle who uses her poetry to show compassion while inspiring.

<

View this post on Instagram

A post shared by alexandra elle (@alex_elle)

This list can go on for a while, but I will stop here. So please continue to create content to celebrate black history all year on social media. I hope these strategies help and I am looking forward to seeing more value when creating content in the future.